Tea is probably one of the most figurative British traits and not only a naturally hot flavoured drink, but much more than the sum of its parts – it is culture, tradition and community. To foster this common habit and gem of our culture and to instil it in future generations, the generations of Red Bull and Coke, York St John University has now launched its “Take Time For Tea” campaign.
The campaign encourages students living off-campus to meet with and to get to know others in the community, trying to raise the students’ awareness on the importance of good relationships. York St John Students’ Union President Adam McSkimming states: “A cup of tea is a very British thing and is a great way for students and locals to strike up a friendly relationship and learn about each other.” The campaign can therefore also be understood as a measure against “community loneliness” and against the trend towards selfish individualism in our societies. The campaign moreover involves distributing free tea bags to student houses.
Participants will also be given the chance to take part in a photo competition on Twitter. For this, a photo of themselves and their neighbours drinking tea is to be tweeted, together with the #TimeForTea. Winners will get a free meal in York’s well-known and deliciously Anglo-Swiss Betty’s Tea Rooms.
To keep up-to-date with the campaign, please follow Adam on Twitter (@YSJSU_Pres).