Next Sunday, the first Plusnet Yorkshire Marathon will be held in York, promising to bring an economic boost to our city.
More than 6.500 runners have signed up for the event and thousands of supporters and spectators are being expected, cheering for the runners. Drawing that many people to York means a flourishing deal for York’s businesses as direct spending will rise substantially. On the one hand, runners and supporters will travel to York and spend money on accommodation and services, whilst businesses will profit from crowds of people shopping within the city walls, dining in a multitude of York’s restaurants or simply enjoying a beer in one of the city’s pubs, with charities also set to profit significantly from the sponsorship of race entrants and donations.
York therefore expects a £1m economic boost and already gazes towards the future: now the event is established in the region’s sport calendar, any coming marathon promises to make even more money.
In this context, studies point to Brighton where the first marathon, having taken place in 2010, brought a £3.5m economic benefit to the city. This year, the benefits of the marathon have almost doubled (£6m). The London marathon moreover shows the increasing importance of sporting events for a particular region’s economic welfare.
To get the best views on the runners, it is advised to attend the start and finish of the marathon, both located at the University of York. The runners will then make their way to Stockton and Sand Hutton and will pass Dunnington on their way back to the university.
The Plusnet Yorkshire Marathon is sponsored by Plusnet, James Potter Eggs, City of York Council, the University of York, Lucozade, Asda Foundation, Yorkshire Post, Runner’s World, Marathon Talk, BBC Look North, BBC Radio York and Run247.com.
Entries for 2014′s Plusnet Yorkshire Marathon open to the public on January 6.