York

Have a break, have an Android KitKat

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September 5th, 2013
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The majority of York’s dwellers will have heard of the universal slogan for Nestlé ’s product KitKat. Therefore York’s chocolate lovers will be delighted to hear about the collaboration of Google and Nestlé, enabling it to name the latest version of Google’s Android mobile operating system “Android KitKat”.

Although Google and its partners have codenamed each Android release after a type of treat, the favour of KitKat is considered a surprise move. The partnership between both companies is regarded as a marketing coup for the Swiss food and beverage maker Nestlé. As part of the collaboration, Nestle will sell 50 million specially branded bars giving its consumers the opportunity to win 1000 Google Nexus 7 tablets and 50 000 £5 credits for Google Play.

KitKat’s history is one tied in closely with our own due to it’s close relation to the Rowntree’s family business. Founded as a grocery business by Mary Tuke in 1725, Henry Isaac Rowntree acquired the place to turn the small business into a confectionary company. He was later joined in business by his brother Joseph Rowntree who contributed greatly to the company’s growth. KitKat was originally launched in 1935, named “Rowntree’s Chocolate Crisp” and was called KitKat after WWII. The brand’s name “KitKat” has supposedly derived from the KitKat Club, an 18th century Whig literary club. Moreover, Rowntree’s York firm has been responsible for many of the great confectionery brands that we know today. Not only KitKat but also Aero, Smarties, Polo, Fruit Pastilles and Fruit Gums belong to their products. Nestle took over the famous British confectioners Rowntree’s in 1988 and plays a key role in today’s global confectionery industry.

This latest development is one of many in KitKat’s very intriguing past and let’s hope it turns out to be a fruitful one.

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